bdA blog

video_02 - Helvetica


Please post your response to the in-class video by 11:59 on 2/27/19.

Helvetica is a typeface that changed the game in terms of how we perceive and use type. Respond to these questions with a paragraph each:

  1. After seeing the movie, what is the one thing that you found profoundly interesting? (Something that you did not know about type design until you watched this movie for the first time.)

  2. Use your topic from the first paragraph to lead into this second one while also using it to form the basis of this comparison: Look up a magazine ad from before 1957 when Helvetica was designed (past the URL to the image at the bottom of your post) and juxtapose it with the Helvetica-infused Coke image here.