I2dP Blog

video_02 response

 
 

Helvetica is a typeface example that changed the game in terms of how we perceive and use type. Please respond to the questions below with a complete paragraph each:

1.) After seeing the movie, what is the one thing that you found profoundly interesting? Something that you did not know about type design until you watched this movie for the first time.
2.) Look up a magazine ad from before Helvetica was designed (include the link at the bottom of your post) and juxtapose it with the coke image above. Respond to this contrast in design by using your answer from #1 as the leading topic.