I2dP Blog

video_02 response


Helvetica is a typeface example that changed the game in terms of how we perceive and use type. Please respond to the questions below with a complete paragraph each:

1.) After seeing the movie, what is the one thing that you found profoundly interesting? Something that you did not know about type design until you watched this movie for the first time.
2.) Look up a magazine ad from before Helvetica was designed (include the link at the bottom of your post) and juxtapose it with the coke image above. Respond to this contrast in design by using your answer from #1 as the leading topic.


video_01 response

Submit your response to the class video "No Maps for these Territories" by 11:59pm on 2/4/18


1.) Which statement within the film did you find the most intriguing?
2.) Do you think that the visuals (video effects) enhanced your perception to this thought in some way? -Explain.
3.) Gibson stated that we now live in a “mediated world” where we take a lot of technology for granted. What electronic technology do you believe you take for granted each and every day? (Think beyond the smart phone and think about other devices such as a smoke detector, a microwave or the starter of your vehicle.) Everyone should choose something different. Now close your eyes and scan over everything you have done today while envisioning this device. How would you represent it visually to make us understand what sort of visual impression you are seeing in your mind? Responses should be abstract and playful but allow us to paint an image in our head. Only at the end should you state your object.


project_01 proposals


Please post a proposal, 3-5 sentences long. PROOF READ.

This statement should give myself and the class a clear understanding of what it is that you hope to achieve. This will be the introduction to your sketches, so rather than talking about visual specifics let this be a cohesive overview of your idea. Your final statement will evolve as you work on your projects, but this will give you a place to start.